Marketing & Media Planning Resources
Medical Laboratory Observer has been the premier magazine for clinical lab professionals since 1969. MLO publishes peer-reviewed articles, CE courses, lab management tips, regulatory updates, industry trends, and new product reviews for medical lab directors and managers.
Find all your MLO planning resources here and contact your sales manager to get started!
Planning Resources
Media Kit
Comprehensive overview of the market, target audiences, content coverage, and our complete suite of capabilities, all strategically designed to assist marketers in achieving their goals.
Editorial Calendar
Overview of key focus areas, editorial coverage, and distribution channels [included in media kit download as well].
Audience Engagement Report
In-depth report featuring audience insights, demographics, trending content, and circulation.
Digital Ad Specifications
Specifications for digital advertising including display banners, rich media, audience extension, native advertising, newsletters, and 3rd party email.
More Resources
MONTHLY PREVIEW
Click Here for upcoming opportunities, editorial coverage, and deadlines.
Medical Laboratory Observer Team
SALES
Director of Sales
Carol Vovcsko
941-321-2873
cvovcsko@mlo-online.com
Territory: East, Midwest (except IL), International, Classifieds
Account Manager
Lora Harrell
941-328-3707
lharrell@mlo-online.com
Territory: West, South, Illinois
Healthcare Group Publisher
Chris Driscoll
978-880-8345
cdriscoll@endeavorb2b.com
EDITORIAL
Editor-in-Chief
Christina Wichmann
618-205-5241
cwichmann@mlo-online.com
Managing Editor
Erin Brady
941-208-0197
ebrady@mlo-online.com
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