Marketing & Media Planning Resources
Medical Laboratory Observer has been the premier magazine for clinical lab professionals since 1969. MLO publishes peer-reviewed articles, CE courses, lab management tips, regulatory updates, industry trends, and new product reviews for medical lab directors and managers.
Find all your MLO planning resources here and contact your sales manager to get started!
Planning Resources
Media Kit
Comprehensive overview of the market, target audiences, content coverage, and our complete suite of capabilities, all strategically designed to assist marketers in achieving their goals.
Editorial Calendar
Overview of key focus areas, editorial coverage, and distribution channels [included in media kit download as well].
Audience Engagement Report
In-depth report featuring audience insights, demographics, trending content, and circulation.
Specs & Best Practices
One-stop destination for all things related to marketing and advertising specifications. Designed to simplify workflows, make your life easier, and your campaigns more successful.
More Resources
Medical Laboratory Observer Team
SALES
Sales Development
Ryan Leonard
941-208-4308
rleonard@endeavorb2b.com
Healthcare Sales Director
Jennifer Hazen
330-598-0308
jhazen@endeavorb2b.com
MLO Sales Director
Carol Vovcsko
941-321-2873
cvovcsko@mlo-online.com
Territory: East, Midwest (exc. IL), International, Classifieds
Account Executive
Lora Harrell
941-328-3707
lharrell@mlo-online.com
Territory: West, South, Illinois
EDITORIAL
Editor-in-Chief
Christina Wichmann
618-205-5241
cwichmann@mlo-online.com
Managing Editor
Erin Brady
941-208-0197
ebrady@mlo-online.com
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