Peer-Reviewed Insight for Clinical Laboratory Management
Our Audience
Average Monthly Reach
Print Subscribers
Average Unique Sessions
Decision Makers
- Lab Director | Lab Manager | Administrator | Supervisor | Section Manager Dept. Head | POL Group Practice Manager | Administrator MA | Nurse 42%
- Chief | Asst. Chief Medical Technologist | MLT | MLS 20%
- Clinical Chemist | Microbiologist | Hematologist | Director/Manager Radiology-Imaging | Hospital Admin. | Owner | Officer | Purchasing | LIS | EMR | EHR Manager 15%
- Pathologist | Physician 14%
- POCC/POCT Coordinator | Compliance | QA Coordinator | Manager Educator | Dept. Chair | Faculty | Phlebotomist | Nurse | Other 9%
Diagnostic Lab Facilities
- Hospital Lab | Independent Lab | Group Purchasing Organization 81%
- Group Practice Lab | Physician’s Office Laboratory 7%
- Government and Public Health Lab Biomedical Industrial Lab 2%
- Medical School | Med Tech | CLS Ed Programs 3%
- HMO/PPO | ACO-Accountable Care Organization | Other 3%
Our Channels
Medical Laboratory Observer leverages a variety of popular channels to engage lab professionals on need-to-know topics — creating a contextually relevant and optimized environment for supporting marketing initiatives including branding and awareness, building pipeline, and generating high-quality leads. Explore our channels.
Website
Magazine
Newsletters
Planning Resources
Media Kit
Comprehensive overview of the market, target audiences, content coverage, and our complete suite of capabilities, all strategically designed to assist marketers in achieving their goals.
Editorial Calendar
Overview of key focus areas, editorial coverage, and distribution channels [included in media kit download as well].
Audience Engagement Report
In-depth report featuring audience insights, demographics, trending content, and circulation.
Digital Ad Specifications
Specifications for digital advertising including display banners, rich media, audience extension, native advertising, newsletters, and 3rd party email.
Solutions for Marketers
ADVERTISING
Powerful options for reaching target audiences, including display, newsletters, native, magazines, and data-driven opportunities.
CONTENT DEVELOPMENT
Full-service content marketing partner delivering a team of SME’s, designers, writers, content marketing, and engagement experts.
DATA DRIVEN MARKETING
LEAD GENERATION
Strategies for engaging audiences and generating leads that are more likely to convert into loyal customers and drive long-term success.
RESEARCH
Development, data analysis, and market intelligence for making informed decisions, developing strategies, and maximizing impact.
VIDEO & PODCASTS
Proven techniques, popular platforms, and design services for creating engaging and powerful content that resonates with target audiences.
Medical Laboratory Observer Team
SALES
Director of Sales
Carol Vovcsko
941-321-2873
cvovcsko@mlo-online.com
Territory: East, Midwest (except IL), International, Classifieds
Account Manager
Lora Harrell
941-328-3707
lharrell@mlo-online.com
Territory: West, South, Illinois
EDITORIAL
Editor-in-Chief
Christina Wichmann
618-205-5241
cwichmann@mlo-online.com
Managing Editor
Erin Brady
941-208-0197
ebrady@mlo-online.com
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