Peer-Reviewed Insight for Clinical Laboratory Management

High-quality content that drives powerful brand awareness and lead generation for suppliers targeting medical lab directors and managers involved in the efficiency, safety, ongoing education, regulatory adherence, and cost-effectiveness for the clinical laboratory.

Medical Laboratory Observer Audience

Decision Makers

Diagnostic Lab Facilities

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Average Monthly Page Views

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Newsletter Subscribers

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Audited Print Subscribers

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads. Strategies that increase engagement and leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions


Guide your strategy, gain insights, stay ahead of the competition.

Lead Generation

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.


Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.


Leverage our audience data to increase your social engagement & conversions.


Rely on video to engage audiences, attract new prospects and tell your story with impact.

Marketing Services

Services that can help marketers break through roadblocks and execute successful strategies.

Expert Spotlight

  • Christina Wichmann
    Christina Wichmann Senior Editor

    Christina is one of the leading healthcare editors in the country from The Joint Commission and is highly regarded for producing exceptional content. She brings strong interpersonal, analytical, and research skills to her work with a focus on continuous improvement through expertise in Lean Six Sigma.

  • Matthew Raynor
    Matthew Raynor Publisher, Healthcare Group

    Years of experience in the live event and media space has given Matt a solid foundation for delivering on his passion of connecting buyers and sellers in the healthcare marketplace.


Sales Representative
East & Midwest (except IL)
International & Classfieds
Carol Vovcsko

Sales Representative
West, South & Illinois
Lora Harrell


Matthew Raynor

Senior Editor
Christina Wichmann

Managing Editor
Erin Brady

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