Peer-Reviewed Insight for Clinical Laboratory Management
Our Audience
Average Monthly Touchpoints
Newsletter Subscribers
Average Monthly Page Views
Our Channels
Medical Laboratory Observer leverages a variety of popular channels to engage lab professionals on critical topics — creating a relevant and optimized environment for supporting marketing initiatives including branding and awareness, building a strong pipeline, and generating high-quality leads. Explore our channels.
Website
Magazine
Newsletters
Planning Resources
Media Kit
Comprehensive overview of the market, target audiences, content coverage, and our complete suite of capabilities, all strategically designed to assist marketers in achieving their goals.
Editorial Calendar
Overview of key focus areas, editorial coverage, and distribution channels [included in media kit download as well].
Audience Engagement Report
In-depth report featuring audience insights, demographics, trending content, and circulation.
Digital Ad Specifications
Specifications for digital advertising including display banners, rich media, audience extension, native advertising, newsletters, and 3rd party email.
Solutions for Marketers
ADVERTISING
Powerful options for reaching target audiences, including display, newsletters, native, magazines, and data-driven opportunities.
CONTENT DEVELOPMENT
Full-service content marketing partner delivering a team of SME’s, designers, writers, content marketing, and engagement experts.
DATA DRIVEN MARKETING
LEAD GENERATION
Strategies for engaging audiences and generating leads that are more likely to convert into loyal customers and drive long-term success.
RESEARCH
Development, data analysis, and market intelligence for making informed decisions, developing strategies, and maximizing impact.
VIDEO & PODCASTS
Proven techniques, popular platforms, and design services for creating engaging and powerful content that resonates with target audiences.
Medical Laboratory Observer Team
SALES
Sales Development
Victor Martinez
801-823-1704
vmartinez@endeavorb2b.com
MLO Sales Director
Carol Vovcsko
941-321-2873
cvovcsko@mlo-online.com
Territory: East, Midwest (exc. IL), International, Classifieds
Account Executive
Lora Harrell
941-328-3707
lharrell@mlo-online.com
Territory: West, South, Illinois
EDITORIAL
Editor-in-Chief
Christina Wichmann
618-205-5241
cwichmann@mlo-online.com
Managing Editor
Erin Brady
941-208-0197
ebrady@mlo-online.com
Market Content Director
Melinda Taschetta – Millane
mtaschetta-millane@endeavorb2b.com
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